Paris Fashion Week, one of the most coveted events in the fashion industry, came to a close on October 1. This season, K-pop’s biggest names – Jisoo, Cha Eunwoo, Rosé, Jennie, and Wonyoung – made their mark, driving substantial Earned Media Value (EMV) for the event.
Paris Fashion Week 2024, which took place from September 23 to October 1, featured numerous luxury brands showcasing their collections, including Dior, Chanel, Louis Vuitton, Yves Saint Laurent, Loewe, Miu Miu, and more.
On October 4 (local time), Lefty released a list of top influencers during Paris Fashion Week.
Jisoo, Apo Nattawin, and Nam Joo Hyuk Attended the Dior SS25 Show
Dior came on top, with a total of $61.9 Million generated in Estimated Media Value. Following Kylie Jenner, Apo Nattawin, the Thai heartthrob, generated the most EMV among notable guests at PFW.
Apo, who has 4.2 million Instagram followers, ranked 2nd, generating $14.2 million EMV with 23.1% engagement.
In addition, BLACKPINK member and longtime ambassador of Dior, Jisoo, also attended the Dior SS25 Show. As always, she drew attention with her appearance at the brand’s PFW Show.
Jisoo, who has 79.5 million followers, ranked 2nd among the top influencers at the Dior show, generating an EMV of $8.9 Million with an engagement of 5.44%.
Not to mention, Nam Joo Hyuk, who made his first public appearance at the Dior SS25 Show after discharge from the military, ranked sixth and generated $8.5M EMV with 9.08% engagement.
Cha Eunwoo and Rosé Attended the Yves Saint Laurent SS25 Show
Cha Eunwoo and BLACKPINK member Rosé propelled Yves Saint Laurent to the Top 2. The French luxury brand generated $35.5 million in EMV. Overall, Rosé ranked 3rd among all the notable guests who attended the Paris Fashion Week.
She attended the YSL SS25 show for PFW in a chic, satin nightie, paired with an oversized fur jacket. Rosé generated EMV of $11.2 million and 4.45% engagement.
On the other hand, newly appointed brand ambassador Cha Eunwoo, attended the Yves Saint Laurent Fashion Week show for the first time.
Cha is one of the most followed male K-pop idols with 46.6 million followers and has a dedicated fanbase. Dressed in a dark brown double-breasted suit, he grabbed the attention of international media.
Cha Eunwoo generated $8.3 million in EMV and 8.89% engagement.
Jennie Attended Chanel SS25 Show
Chanel ranked third with $32.2M in EMV, thanks to BLACKPINK’s Jennie. While the exact EMV was not revealed by LEFTY, they recognized the longtime ambassador Jennie as the reason why Chanel made headlines during PFW.
Resembling a blond Barbie, Jennie pulled off a daring, no-pants look, which became a hot topic on the last day of the show.
Lisa Attended Louis Vuitton SS25 Show
This year, a key Louis Vuitton ambassador Felix from Stray Kids did not attend the LV SS25 Show due to a scheduling conflict.
Louis Vuitton came in fourth, following behind Dior, YSL, and Chanel. The French luxury brand generated $24.1M in EMV.
The newly appointed ambassador Lisa from BLACKPINK showed up in a statement-making dress. She ranked 8th overall among the top influencers and 1st among the celebrities who attended the Louis Vuitton Spring/Summer 2025 Show.
Lisa, the most followed K-pop idol on Instagram, generated $7.5M in EMV and 3.60% engagement.
Wonyoung Attended the Miu Miu SS25 Show
Wonyoung from IVE caused quite a stir with her Audrey Hepburn-inspired look at the Miu Miu Spring/Summer 2025 Show.
She is one of the most popular 4th-gen female K-pop idols with over 13.4m followers and an enthusiastic fanbase. Wonyoung ranked #9 and contributed $5.1 million to Miu Miu’s MV with 13.5% engagement. Overall, Miu Miu secured the 5th spot among top brands, generating a total EMV of $22.7 million.
