BTS’s Jungkook is back with Calvin Klein — and the comeback couldn’t feel more fitting. About a year and a half since his last campaign, the global star returns as the face of the brand’s newest launch. This marks his first major project since completing his 18-month military service in June.
The new campaign, shot in New York City, captures him dressed in denim and leather. The concept centers on movement and performance, a perfect match for Jungkook’s energy.
This latest campaign takes place in New York, opening with a red-lit hotel room that looks out over the city skyline. From there, the scene shifts to the streets — Jungkook speeding through the night on a motorcycle. The soundtrack, “Block Rockin’ Beats” by The Chemical Brothers, adds a 90s-inspired energy.
He appears in sleek denim-on-denim looks and in leather jackets draped over bare skin. The styling feels both raw and polished, anchored in Calvin Klein’s signature minimalism.
One standout image shows him in a black tee and jeans, a fur-collared leather jacket, and silver jewelry that catches the red light. His hair falls in that familiar middle part, a little tousled but perfectly styled.
The 28-year-old singer shared his thoughts on the new Calvin Klein campaign, “I know that my fans have been waiting for this return, and it feels so good to be back in the brand’s iconic denim.”
In an official statement, he further said, “The energy on Calvin Klein sets is always incredible, and this shoot was no exception,” and added, “I am excited to see the campaign out in the world.”
Just a month earlier, he made headlines at a Calvin Klein showcase during New York Fashion Week. This was his first public appearance since discharge, where his presence nearly stole the show.
The campaign was shot by Mert Alas and Marcus Piggott, the same photography duo behind some of Calvin Klein’s most talked-about images. Their clean, minimal style brings out Jungkook’s natural charm while keeping the brand’s signature simplicity front and center.
If fans happen to walk through Lower Manhattan, they can see Jungkook’s massive Calvin Klein billboard on East Houston Street. It is the same spot that featured some of the brand’s most iconic ads.
Calvin Klein began teasing the campaign last week on TikTok, and fans instantly flooded comment sections with excitement.
The full campaign officially launched on October 28, 2025, with new denim pieces already available in stores and online at calvinklein.com.
