LE SSERAFIM, a leading 4th generation K-pop girl group, is all set to officially collaborate with the National Basketball Association (NBA).
As per SOURCE MUSIC and the NBA, LE SSERAFIM’s agency, on April 5, the group was named as ‘Friends of the NBA.’
The NBA mentioned that LE SSERAFIM joined them after BTS’ SUGA, who became an NBA ambassador in April last year. SUGa and LE SSERAFIM are the only K-pop artists with an official collaboration partnership with the NBA.
Friends of the NBA is a program where the NBA teams up with celebrities and influencers in the Asia-Pacific region to connect with fans in innovative ways. LE SSERAFIM takes part in diverse activities like attending NBA games and events, working on exclusive social media content, and joining league promotions.
Moreover, Kim Chaewon, Sakura, Huh Yunjin, Kazuha, and Hong Eunchae share their NBA fan experiences on social media to inspire their fanbase to join them and become NBA fans.
More information about the collaboration program between LE SSERAFIM and the NBA will be revealed at a later time.