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LE SSERAFIM Paints NYC Landmark with Official Color to Celebrate ‘CRAZY’ Release

Hina Ejaz by Hina Ejaz
11 September 2024
in KPOP
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LE SSERAFIM at Empire State Building
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To celebrate the release of their 4th mini album CRAZY, LE SSERAFIM lit up the iconic Empire State Building in New York City with their signature ‘Fearless Blue’ color. 

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On September 11, all LE SSERAFIM members gathered in NYC to attend a special lighting ceremony.

With this, they joined BTS and TWICE as the only artists to have their album release celebrated with a dazzling Empire State Building light show.

Their official color is ‘Fearless Blue’. This special color represents the group’s key values: passion, independence, strength, hope, and dreams. It’s a powerful symbol of the group’s fearless spirit and their connection with fans, FEARNOTs.

At the lighting ceremony, Yunjin shared, “Today, I hope a ‘Fearless Blue’ Empire State Building can signify something special- a dream, an overcome fear, or perhaps a silent wish to everyone.”

The Empire State Building lighting ceremony was held in partnership with the Make-A-Wish Foundation. This special event aimed to raise awareness and support for children with terminal illnesses, encouraging people to get involved in the campaign. 

The New York City authorities warmly welcomed them through their social media channels. The site drew large crowds of media representatives and fans to cover the historic event.

Lastly, LE SSERAFIM reached new heights with 4th mini-album CRAZY on the Billboard charts, with the title track CRAZY entering the HOT 100 at No. 76. They are set to perform at VMAs Pre-show on September 11 (local time).

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Hina Ejaz

Hina Ejaz

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