The Korea Business Research Institute has unveiled the Singer Brand Reputation rankings for the month of May 2025.
The Korea Enterprise Reputation Research Institute examined 104,474,205 pieces of singer brand data from April 24 to May 24, 2025, focusing on consumer engagement, media coverage, communication, and community metrics.
Lim Young Woong, BTS, BLACKPINK, IVE, BIGBANG, DAY6, aespa, and Lee Chan Won occupied spots in the top 10.
Lim Young Woong secured the top spot with a brand reputation index of 6,928,012. This represents a 5.80% increase from his April brand reputation index of 6,547,908.
BTS ranked second with a brand reputation index of 6,812,318, broken down into a participation index of 263,421. This marks a 3% decline from their April brand reputation index of 7,022,818.
BLACKPINK took the third spot with a brand reputation index of 4,899,637, up 12.78% increase from their April brand reputation index of 4,344,297.
IVE secured the fourth position with a brand reputation index of 3,536,148, a notable 25.30% decline from their April brand reputation index of 4,733,913.
BIGBANG secured the fifth spot with a brand reputation index of 2,550,766. This marks a significant 27.48% decline from their April brand reputation index of 3,517,543.
Here are the top 50 K-pop acts for May 2025
- Lim Young Woong
- BTS
- BLACKPINK
- IVE
- BIGBANG
- DAY6
- aespa
- Lee Chan Won
- SEVENTEEN
- TWS
- Car, the Garden
- i-dle
- PSY
- TWICE
- Red Velvet
- EXO
- Young Tak
- Jo Jazz
- Hwang Ga Ram
- Oh My Girl
- HIGHLIGHT
- ITZY
- Jang Yoon Jung
- KiiiKiii
- Jung Dong Won
- Younha
- Baek Ji Young
- FIFTY FIFTY
- BIBI
- LE SSERAFIM
- Jeong Eunji
- HyunA
- Jannabi
- Hearts2Hearts
- Taeyeon
- Song Gain
- RIIZE
- Jang Minho
- Lee Young Ji
- Kang Daniel
- Park Hyo Shin
- Kim Hee Jae
- ILLIT
- QWER
- NCT
- 10CM
- Sung Si Kyung
- Lee Mujin
- Vibe
- J.Y. Park
