May 2025 Drama Brand Reputation Rankings Announced: “Heavenly Ever After”, “The Haunted Palace”, and More

The Korean Business Research Institute has released monthly rankings of Korean dramas based on brand reputation analysis.

The Research Institute analyzed 51 million pieces of brand data from 19 popular dramas between April 8 and May 8, 2025. 

The rankings reveal that “Heavenly Ever After” tops the list with a brand reputation index of 6,068,621, driven by strong metrics across participation (1,398,866), media (1,298,948), communication (1,522,583), community (1,180,973), and viewing (667,250).

“The Haunted Palace” ranks second with a brand reputation index of 4,981,162, showcasing solid performance across all indices, including participation (1,275,139), media (914,880), communication (1,082,451), community (559,510), and viewing (1,149,182).

“For Five Eagle Brothers” secures third place with a brand reputation index of 4,379,192, led by a significant viewing index (2,446,646), despite relatively lower participation metrics (298,363), with media (567,662), communication (515,009), and community (551,512) contributing to its overall ranking.

“Resident Playbook” takes fourth place with a brand reputation index of 4,003,067, with notable scores in communication (989,582) and community (1,076,544).

“Cinderella Game” ranks fifth with a brand reputation index of 3,935,903, driven by a strong viewing index (1,421,032) and decent participation (919,121).

Here are the top 19 Kdramas for the month of May 2025

1. Heavenly Ever After
2. The Haunted Palace
3. For Eagle Brothers
4. Resident Playbook
5. Cinderella Game
6. The Art of Negotiation
7. New Recruit Season 3
8. Weak Hero Class 2
9. The Potato Lab
10. Desperate Mrs. Seonju
11. Divorce Insurance
12. Karma
13. Good Luck!
14. Crushology 101
15. Pump Up the Healthy Love
16. Hyper Knife
17. Villains Everywhere
18. My Dearest Nemesis
19. Dear.M