The most impactful fashion influencers of 2024 have been revealed, and it’s a list dominated by K-pop stars and reality TV personalities.
On January 10, Lefty released a year-end report about who made the most noise in the fashion world in 2024, and K-pop stars largely dominate the top 10.
Lefty is a data analysis platform that tracks and measures the influence and popularity of celebrities and influencers on social media and other online platforms.
All BLACKPINK members (Jisoo, Jennie, Rosé, and Lisa), Cha Eunwoo, and Stray Kids’ Felix secured a spot on the list.
Most Impactful Fashion Influencers of 2024
Check out the top 8 most influential figures in the fashion world last year
Jisoo
With an impressive $227 million EMV, Jisoo takes the top spot. Her highest EMV-generating appearances at high-profile events like the Dior and Tommy Hilfiger Fashion Week shows generated significant buzz.
Besides being a longtime ambassador of Dior and Cartier, the BLACKPINK vocalist became a brand ambassador for Alo Yoga, Dyson, and self-portrait. She attended multiple events for Dior and Cartier in Korea and abroad and her fashion choices, as always, were praised by critics.
In particular, Jisoo’s surprise appearance at the Tommy Hilfiger show boosted New York Fashion Week. She generated $8 million in EMV, propelling Tommy Hilfiger to the top of NYFW and second among the four major fashion capitals.
For Paris Fashion Week, held from September 23 to October 1, Jisoo generated $8.9 EMV for her appearance at the Dior show.
Rosé
Rosé comes in second with $196 million EMV. Her partnership with Saint Laurent created substantial visibility on Instagram. The “APT.” singer is a regular at YSL’s Paris Fashion Week and always manages to stir a storm with her stylish looks and blonde locks.
Last year, she turned heads with her appearance at the YSL SS25 show, which generated a total of $11.2 EMV in total. Rosé also made waves for the brand with her numerous appearances at events and exhibitions in 2024.
Kim Kardashian
Kim Kardashian secures third place With $102 million EMV. The reality TV star has over 358 million followers on Instagram and always manages to stay in the news for her bold choice of outfits.
Her appearances at fashion shows, brand events, and award ceremonies always attract significant attention. It is no surprise that Kim Kardashian has made the list of the most impactful influencers of 2024.
Cha Eunwoo
Cha Eunwoo ranks fourth with $99 million EMV, thanks to his collaborations with top brands. Notably, he was the most influential male fashion influencer of the year. His collaborations with Dior, Dior Beauty, Yves Saint Laurent, Calvin Klein, and Chaumet generated $99 million EMV, according to Lefty.
Most of his fans argue that the total Estimated Media Value generated by Cha Eunwoo is $157 million as the platform did not include some key brand events.
The ASTRO member was tapped as a muse for YSL after his partnership with Dior ended last year. He attended his first Paris Fashion Week show for YSL last year and generated $8.3 million EMV and 8.89% engagement.
His numerous appearances at Chaumet events became the talk of the town due to his princely looks.
Kendall Jenner
Kendall Jenner rounds out the top five with $75 million EMV. With 289 million followers, she has a massive social media presence. Being a supermodel and a reality TV star, she is approached by luxury brands quite frequently.
Whenever she walks the runway for a brand, its EMV sees a significant surge.
Jennie
Jennie takes sixth place with $69 million EMV, the third BLACKPINK member to secure a place on the list. In 2024, her campaigns and appearances for Chanel, Calvin Kelin, Jacquemus, Tamburins, and Gentle Monster created a major stir.
The “Mantra” singer made her runway debut this year with Jacquemus and launched her own collection with Gentle Monster. Besides that, Jennie attended Paris Fashion Week for multiple Chanel shows.
Due to her attention-grabbing look at Chanel’s PFW show, the French luxury brand made it to the top 3 brands with $32.2M EMV.
Felix
Felix from Stray Kids comes in seventh with $68 million EMV. The 24-year-old K-pop sensation was named Louis Vuitton ambassador in August 2023 and has since collaborated with the brand on numerous occasions.
From donning custom LV outfits at Stray Kids’ concerts to walking the runway, Felix generated significant buzz for the brand. While he was not able to attend the Louis Vuitton SS25 show last year due to the group’s ongoing tour, he still managed to grab a spot in the top 10 most influential fashion figures.
Not to mention, he graced the cover of many fashion magazines, promoting the brand’s collection. Fans expect Felix to make more noise in the fashion world this year.
Lisa
Lisa from BLACKPINK completed the list with $66 million EMV. The “ROCKSTAR” rapper parted ways with Celine and joined Louis Vuitton as its newest ambassador last year.
In 2024, she attended two Louis Vuitton shows: one prior to becoming an ambassador and another after her appointment ($7.5M in EMV with a 3.60% engagement rate).
Being the most followed K-pop idol on Instagram, it’s no wonder that many brands want to collaborate with her.
With 2025 just beginning, K-pop fans are excited for another year of dazzling appearances from their favorite stars, and it’s likely they will get their wish.
