NewJeans officially parted ways with ADOR on November 28, following the 14-day deadline set by the group.
They held a press conference in Seoul to announce that all five members will be terminating their exclusive contract as of November 29 at midnight.
As expected, NewJeans grabbed all the attention and landed on the main pages of news websites and publications everywhere.
Eagle-eyed fans have noticed that NewJeans and former ADOR CEO Min Hee Jin often make headlines whenever other HYBE label artists have important events or upcoming releases.
Netizens believe that the timing of their press conference aligned with the release of BTS’ V song “Winter Ahead” (ft. Park Hyo Shin). The song was dropped today, and around that same time, they released an official statement about ADOR’s response to their press conference.
In addition, the news of the certified letter sent by NewJeans members threatening to terminate the exclusive contract with ADOR was made public on November 13, two days ahead of the release of BTS Jin’s debut solo album “Happy.”
The matter of ILLIT copying NewJeans was raised multiple times, specifically ahead of their comeback on October 21. A few days prior to their first-ever comeback, the legal representatives of Min Hee Jin brought up the plagiarism issues again during a court hearing.
Around the same time, LE SSERAFIM dropped ‘CRAZY,’ Min Hee Jin released a statement highlighting NewJeans’ achievements and calling out the 2-month production contract unfair. She also mentioned future plans that were originally set to be carried out before the HYBE-ADOR rift.
Fans are divided, with some believing the timing is intentional to shift focus away from HYBE artists, while others dismiss it as a mere coincidence.
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