Lotte Well Foods recently made an exciting announcement. They’ve chosen NewJeans as the brand ambassador for their delectable sugar-free dessert called ‘ZERO’.
Lotte Well Food is launching a campaign to promote their revolutionary dessert, ZERO, and they’ve teamed up with the talented and charismatic rising stars, NewJeans.
Lotte Well Food is stepping up their game in the Health & Wellness category. They want to provide consumers with healthier and more beneficial options. That’s why they launched ZERO, a sugar-free dessert made with alternative sweeteners, in May 2022.
Lotte Well Food and NewJeans are teaming up for an exciting campaign called ‘Dessert for Me, a New Standard for Me, ZERO’. They’ll be releasing video content showcasing NewJeans members enjoying ZERO in their everyday lives. Fans can expect to see these videos on TV and various digital platforms.
The goal is to convey the message to fans that ZERO is the dessert they’ll want to enjoy every day. To make things even more exciting, they’ll be launching limited edition products featuring NewJeans’ fresh new look.
A representative from Lotte Well Food shared that they have big plans to enhance the brand image of ZERO with the help of global sensation NewJeans. They’re gearing up for a range of marketing activities, including new product launch events and captivating films.