NewJeans Teases Upcoming Song ‘Bubble Gum’ in Essential Ad

2023 was a record-breaking year for NewJeans, and 2024 is shaping up to be even more remarkable for the sensational K-pop group.

From scoring major endorsement deals to revealing comeback plans last month, NewJeans has Bunnies on the edge of their seats.

At the time of revealing their comebacks, ADOR announced that the group will drop two singles and make their Japanese debut.

Their first single, which is set to release in May, will feature two songs Bubble Gum and title track How Sweet. Bubble Gum is slated to be the theme song for an Essential shampoo ad in Japan.

In the sneak peek, NewJeans appear perfect for the commercial, showcasing their long, flowing hair, captivating visuals, and impressive singing talent.

The first single is scheduled to release on May 24, followed by the second single on June 21.

Lastly, they will be holding a fanmeeting in Tokyo and some notable Japanese artists are confirmed to be the special guests.