RIIZE Teams Up with LA Tourism Board for Collaboration – ‘Get a Guitar’ Picked as Campaign’s Background Music

RIIZE is teaming up for a unique partnership with the Los Angeles Tourism Board, also known as the LA Tourism Board.

On March 12, the LA Tourism Board kicked off the worldwide advertising campaign ‘LA Now Playing’ on television. It represents LA as a movie metaphor and calls on travelers worldwide to experience the LA red carpet.

They made six sets of videos with well-known studios and artists. These videos highlight LA’s top travel themes and popular tourist attractions.

Specifically, RIIZE’s debut song Get A Guitar was chosen as the soundtrack for the campaign video shown in Korea.

The LA Tourism Board noticed the music video for Get a Guitar and enthusiastically recommended it. For those unversed, RIIZE shot their debut song’s music video at a stunning tourist spot in LA.

This initiative is the most significant investment in the history of the LA Tourism Organization, and the largest scale ever in Korea. The campaign aims to engage more effectively with the 2040 generation, the key audience for LA tourism.

The creative director of LA Tourism, Adam Burk shared, “We are launching this advertising campaign with K-Pop group RIIZE. It will be a great help in further strengthening the recovery of LA tourism in the Korean market.”

Lastly, RIZZE will kick off the ‘2024 RIIZE Fan Con Tour RIIZING DAY at Jamsil Indoor Gymnasium in Songpa-gu, Seoul on May 4-5.