S.Coups, leader of the K-pop group SEVENTEEN, made his runway debut for BOSS at the Spring/Summer 2026 collection show during Milan Fashion Week. This appearance highlights his partnership with the German luxury brand, which started when he became a global ambassador in April.
On September 25 (KST), the idol closed the BOSS SS26 runway show with a show-stopping look. For the runway, S.Coups styled a brown long leather coat over a black blazer, matched with a brown shirt and black pants.
Milan Fashion Week, taking place from September 23 to 29, 2025, showcased a diverse range of collections from renowned designers. The event featured presentations from brands like Fendi, Gucci, Onitsuka Tiger, Prada, Max Mara, and more. BTS’ Jin, Park Gyu Young, Bang Chan from Stray Kids, ITZY’s Yuna, TWICE’s Momo, and SEVENTEEN’s Joshua have graced the MFW so far.
Prior to his Milan Fashion Week debut, S.Coups attended the 2025 Met Gala in a custom BOSS ensemble. The outfit blended modern tailoring with traditional Korean elements, featuring a tonal gray jeogori-style jacket with a mandarin collar, pleated trousers, and an oversized evening coat. He completed the look with his standout silver-gray hair and subtle makeup.
S.Coups’s debut adds to the growing presence of K-pop idols in the global fashion scene. Other idols who have made runway appearances include Stray Kids’ Felix Lee, BLACKPINK’s Jennie and Lisa, Seonghwa of ATEEZ, i-dle’s Minnie, and more.
On the music front, S.Coups remains active with SEVENTEEN and unit activities. The group is currently on their ‘World Tour New_‘ and recently released their fifth studio album, Happy Burstday, on May 26, 2025. Earlier this month, he also announced ‘Hype Vibes,’ the first mini-album from his unit CxM (Coups x Mingyu), out on September 29.
