SEVENTEEN has been appointed as the latest brand ambassador for Bibigo, the popular Korean food brand known for its delicious mandu (dumplings) and ready-to-eat meals. The announcement was made on Monday, May 19, along with the first campaign teaser.
It is a strategic partnership between the 13-member group and the global food company as they aim to promote Korean cuisine worldwide.
With their massive international fanbase, SEVENTEEN is the perfect fit to represent Bibigo’s vision of sharing authentic Korean flavors with the world.
CJ CheilJedang Corporation announced that it will release an official campaign starring SEVENTEEN members soon. As a popular K-food brand from CJ Foods, Bibigo aims to reach global Gen-Z consumers.
A CJ CheilJedang official said, “We expect to communicate with more global consumers through collaboration with SEVENTEEN. We will promote Bibigo and K-food worldwide through various campaign activities.”
The newly announced partnership will feature an exciting lineup of marketing initiatives. Under the slogan “Taste What’s Beyond,” the collaboration will include campaign videos, special co-branded products, and interactive booth/pop-up events.
SEVENTEEN x Bibigo Collaboration: Full Campaign Details Revealed
CJ CheilJedang has unveiled exciting plans for its “Bibigo | SEVENTEEN” partnership, kicking off with a campaign video on May 20. The short-form content, featuring SEVENTEEN members enjoying bibigo favorites like kimbap, hotdogs, and tteokbokki, will debut across its global Instagram, TikTok, and X channels. Fans can also watch it on a dedicated microsite launching May 23 on Bibigo’s official website.
On May 23, Bibigo will drop specially packaged snacks inspired by SEVENTEEN’s team colors, including Kim Snack, Cup Tteokbokki, and Gochujang & Ssamjang
These items will be available via CJ The Market and Olive Young’s online stores.
The collaboration goes digital and physical with:
- A Bibigo booth at SEVENTEEN’s 10th-anniversary ‘B-DAY PARTY’ (Sebitseom Island, Seoul | May 23–25), distributing 20,000 free collaboration products.
- Fans collect virtual stamps at CJ THE KITCHEN (CJ CheilJedang Center, Seoul) and redeem them at the venue for exclusive SEVENTEEN photo cards.
Later this year, Bibigo will roll out a second wave of SEVENTEEN collaboration products worldwide. Overseas events will be held in key markets like Japan and the U.S.
On the work front, SEVENTEEN will grandly celebrate their 10th debut anniversary with a new album “HAPPY BURSTDAY” on May 26, followed by a new tour. Moreover, their variety show with Na PD, “NANA bnb with SEVENTEEN”, will come out on June 2.
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