Guess who’s the latest face to join Givenchy Beauty? It’s none other than Joshua from the incredible K-pop group SEVENTEEN. This exciting collaboration between the French fashion house and Joshua is a match made in heaven.
Luxury fashion houses have been leveraging the star power and influence of K-pop artists to promote their brands for quite some time now. It’s a strategic move that allows them to tap into the massive fan base and global reach of these artists.
Joshua’s partnership with Givenchy Beauty feels like a perfect match, as he has always been a fan of the brand.
The SEVENTEEN member expressed his happiness and gratitude for being selected as a Givenchy Beauty ambassador. He feels incredibly honored to represent a brand that he has always loved.
Joshua expressed his excitement about partnering with Givenchy Beauty, mentioning that he sees the brand as one-of-a-kind, with a ‘classy yet witty side.’
Lastly, Joshua is coming together with MONSTA X’s Hyungwon and TWICE’s Nayeon to represent Givenchy.