Bulgari announced that they picked Mingyu from SEVENTEEN as their new ambassador in Korea. This decision shows how well Bulgari and Mingyu’s styles and values align, and it will surely boost Bulgari’s presence in the Korean market.
Recently, Mingyu made a splash at the Bulgari Studio global event in Seoul by sporting Bulgari’s iconic B.zero1 collection with incredible style and attitude, turning heads with her fashionable look.
Regarding his role as an ambassador, the CEO of Bulgari Korea shared, “We’re very happy regarding our partnership with Mingyu, and his positive energy, attitude, and crowd-captivating style perfectly encapsulates the value of a brand that pursues a bold spirit.”
From now onwards, Mingyu will officially continue his activities with Bulgari as a brand ambassador.