Song Kang has been officially announced as the newest global ambassador for the prestigious Spanish luxury fashion house, LOEWE. The announcement was made on November 19, and he now joins aespa’s Giselle as the brand representative.
LOEWE shared their excitement for the new partnership in the official statement. The brand highlighted Song Kang’s “powerful presence and distinctive style” and recognized him as “one of the most sought-after actors in Korea today… greatly loved by global fans.”
In response, Song Kang shared his admiration for the brand, stating, “I’ve been fascinated by LOEWE’s creative approach to craftsmanship and leather.” He said that the brand’s balance of artistry and sensitivity aligns with his own approach to acting. This makes him “genuinely excited to begin this new chapter together.”
Song Kang has previously served as a brand ambassador for Italian luxury house Prada and has been the face of cosmetics brands Bobbi Brown in the Asia-Pacific region and Banila Co. in South Korea.
Recently, the 31-year-old actor completed his mandatory military service, having enlisted on April 2, 2024, and discharged on October 1, 2025. He connected with fans through his fanmeeting “ROUND 2” on November 8, 2025, in Seoul.
Looking ahead, Song Kang is reportedly in talks to star in an upcoming coming-of-age musical drama tentatively titled “Four Hands.” He has become a household name thanks to global hits such as “Sweet Home,” “Love Alarm,” “Nevertheless,” and “My Demon.”