![Lee Know [Gucci]](https://kpopnewswire.com/wp-content/uploads/2025/06/Lee-Know-Gucci.jpg)
Gucci has officially announced Lee Know of Stray Kids as its newest global brand ambassador. The partnership between the artist and the iconic Italian fashion house deepens their ongoing relationship.
With his appointment, Lee joins fellow Korean stars, such as BTS’ Jin, Hanni from NewJeans, Lee Jung Jae, Park Gyu Young, and Jay Park, as the brand ambassador.
On Monday, June 30, Gucci announced Lee Know’s appointment as brand ambassador along with the release of campaign images. STAYs had been waiting for this announcement since 2023, when he began collaborating with the fashion house.
The partnership feels like a natural next step, as Lee Know has long been associated with Gucci.
The singer has often worn Gucci at events and photo shoots, and even attended the brand’s Cruise 2025 show in London last year.
In a statement, Lee Know shared his excitement, saying
I believe Gucci is a brand that transcends the past and present through heritage and contemporary creativity. It’s a great honor to be part of Gucci’s visionary journey.
Lee Know, June 30, 2025
Lee Know (real name Lee Minho), who debuted with Stray Kids in 2018, is known for his sharp dance skills, stage presence, and songwriting. Over the years, Stray Kids have become one of the biggest K-pop groups in the world, earning a loyal global fanbase and landing huge fashion deals along the way.
Other Stray Kids members have also caught the eye of luxury brands. I.N is now an ambassador for Bottega Veneta and Damiani, while Bang Chan, Hyunjin, and Felix have partnerships with Fendi, Versace, and Louis Vuitton.
Now that he is an official global ambassador, fans can expect to see Lee Know front Gucci campaigns and appear at more of the brand’s major events. With his new role, all eyes are on what unique style moments and projects he and Gucci will create together.
On the work front, Stray Kids will kick off the final European leg of their world tour “dominATE” on July 11 with a show in Amsterdam, Netherlands. The group will wrap their nearly year-long tour with a show in Rome, Italy, on July 30.
