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Home BTS

SUGA from BTS Stars in Valentino’s Captivating “The Narratives” Ad Campaign

Shumaila Ejaz by Shumaila Ejaz
13 January 2024
in BTS
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SUGA of BTS in a snippet from Valentino new campaign, The Narratives
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On January 12, Valentino teased ‘The Narratives’ ad campaign with BTS’ rapper, SUGA. Shortly after the announcement, the luxury brand released a paparazzi-style advertising campaign titled, The Narratives.

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It has been one year since the That That rapper collaborated with the Italian luxury fashion house. In 2023, he shot various campaigns and pictorials for the brand. 

This new campaign was filmed before he enlisted in the military in September 2023. 

#SUGA of #BTS is the face of #ValentinoNarratives. ​
​
For the campaign, authenticity meets Maison codes, seen on the Brand Ambassador. Discover the story and shop every look, including #ValentinoEyewear made with Akoni, online at https://t.co/sg06KIus6W pic.twitter.com/I4RdR6KmvB

— Valentino (@MaisonValentino) January 12, 2024

In Valentino’s The Narrative Men campaign, fans get a peek into Suga’s everyday experiences, from the excitement of being surrounded by cheering fans to moments of solitude.

Valentino’s The Narrative Men campaign, captured by the incredible photographer Theo Wenner and guided by the creative vision of Pier Paolo Piccioli, delves into the personal journey of a superstar in the vibrant streets and creative spaces of Seoul.

Valentino introduced SUGA, a free-spirited and romantic artist, as the ideal representation of their collection called The Narrative. This collection reimagines the essence of tailoring in a fresh and unique way.

Tags: sugaSUGA ValentinoSUGA valentino ad campaignThe Narratives Valentino Ad CampaignValentino
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Shumaila Ejaz

Shumaila Ejaz

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