Sunwoo, a member of the popular boy group THE BOYZ, has been appointed as the brand ambassador for AMIRI, a renowned luxury fashion brand.
On June 12, THE BOYZ’s agency, IST Entertainment, revealed that the 24-year-old idol was chosen as the new ambassador for AMIRI.
Sunwoo and Mike Amiri, the creative genius behind AMIRI, hit it off at the 2024 Fall/Winter Runway Show in Paris. They discovered a shared passion for music, fashion, and creative expression, forming a strong bond.
Their relationship has transformed into a fantastic partnership, combining his artistic identity with AMIRI’s luxurious style.
On appointing THE BOYZ member as an ambassador, the representative of AMIRI shared, “The selection of rising icon Sunwoo as an ambassador represents the evolution of the brand spirit.
They welcomed him warmly, saying, “He reflects the brand’s musical and cultural roots and global vision, and added, “We are very happy to welcome Sunwoo as a member of our family.”
Sunwoo expressed that attending the 2024 Fall/Winter show marked his first runway experience, where he felt a close connection between his identity and the brand that merges music and fashion. He further mentioned that the brand and he communicate in a shared language.