Lee Jong Suk is stepping into the spotlight as the global ambassador for BOSS!
On August 29, his agency, Ace Factory, announced that he recently took part in the ‘It’s for life: BOSS’ all-star campaign held in London.
The 2024 Fall/Winter season all-star campaign is inspired by Corpcore and emphasizes finding one’s voice and becoming one’s own boss as a lifelong journey.
The ‘It’s for life: BOSS’ campaign features an impressive lineup of global stars, including Lee Jong Suk, alongside international icons such as David Beckham, Burna Boy, Gisele Bundchen, Naomi Campbell, and Matteo Berrettini.
This comprehensive campaign will span 15 major cities worldwide, with outdoor displays and online engagement.
Another Kdrama heartthrob Lee Min Ho is already serving as an ambassador for the German luxury label. He has fronted numerous campaigns and attended high-profile brand events.
In other news, Lee Jong Suk is celebrating his 14th debut anniversary with a special exhibition, from September 4 to 8 at COEX Artium in Seoul.
On the work front, he is set to star in a webtoon-based drama, 1 Second,
