Luxury Fashion house, BOSS, has launched the BOSS Spring/Summer 2024 Global Campaign, inspiring individuals to embrace self-determination with confidence, style, and a forward-thinking mindset.
The new campaign is all about self-determination, sending the message that the power to make choices and become your own boss is in your hands.
For the upcoming spring/summer campaign of 2024, BOSS has brought on board some incredible ambassadors.
The talented actor Lee Min Ho, the Italian tennis player Matteo Berrettini, the stunning Brazilian top model Gisele Bündchen, and the fabulous British model Adwoa Aboah have starred in the campaign.
BOSS projected 10m high holograms of Lee Min Ho and Gisele Bündchen on Potters Fields Park near London’s iconic Tower Bridge from sunset on January 31st until sunrise on February 1st.
BOSS has made history as the first fashion brand to launch a large-scale global campaign using large holograms. This innovative approach opens up a world of possibilities in outdoor advertising.
In addition, this is not the first time Lee Min Ho has been featured in BOSS campaign. Previously, he starred in the campaign for the brand along with supermodel Gigi Hadid and other notable celebs.
Last year, he also attended the BOSS Milan Fashion Week show and caused a major stir.