Byeon Woo Seok, Kdrama heartthrob, has finally been named a brand ambassador for Prada!
The “Lovely Runner” has been collaborating with the Italian luxury fashion brand for a while now. So, fans were eagerly awaiting the announcement regarding his ambassador status.
On November 4, the brand announced the exciting news, stating, “Prada is pleased to announce Byeon Wooseok, Korean actor, as Prada’s brand ambassador.”
Further, the brand also shared campaign images along with the announcement. In addition, a pictorial was also released by Esquire Korea, where the 33-year-old actor is seen sporting some iconic pieces from the brand.
He has previously modeled for the brand and attended the Prada Spring/Summer 2025 Milan Fashion Week Show in June. With this, he joins aespa Karina, Jeon Somi, TWICE’s Sana, ENHYPEN, and more as Prada brand ambassador
Since the success of his tvN drama “Lovely Runner,” Byeon Woo Seok has secured many lucrative brand deals with NH Bank, LG Electronics, Clinique, Iloom, Physiogel, Baskin Robbins Korea, Tamburins, Olens, and more.
On the work front, Byeon Woo Seok wrapped up his fanmeeting tour “Summer Letter” in September. He has reported to be receiving a flood of acting roles after “Lovely Runner,” however, he has not signed any acting projects.
