Baskin-Robbins Korea has issued a statement regarding the controversy surrounding its recent product, “Lucky Vicky Mochi,” which shares a name with IVE member Wonyoung’s catchphrase.
On November 11, the brand stated, ‘During the planning process, we did not carefully consider the necessary parts that required prior confirmation with the artist concerned.’
Meanwhile, Baskin-Robbins clarifies that ‘The reports of discontinuation of sales is not true.’
Baskin-Robbins introduced ‘Lucky Vicky Mochi’, a charming dessert featuring four heart-shaped mochi, symbolizing a four-leaf clover on November 6. This product was sold to students preparing for college entrance exams to wish them good luck and success.
The 20-year-old singer’s optimistic outlook has gone viral. She calls herself “Lucky Vicky” when things go well.
Wonyoung finds the positive in everyday situations. She sees a half-empty water bottle as just the right amount and views a sold-out pastry as a chance to buy freshly baked bread. Her attitude shows that with a little positivity, life’s small moments can bring big joy.
‘Lucky Vicky’ is a signature catchphrase created by Jang Wonyoung, blending ‘lucky’ and her English name ‘Vicky’ to convey good vibes. This phrase has gained meme status among young people which makes its use as a product name potentially problematic.
K-pop fans recognize ‘Lucky Vicky’ as her personal catchphrase, representing her positive energy. Its adoption as a product name by Baskin-Robbins raises questions about its unauthorized use.
Baskin-Robbins faced backlash from her fans for using her catchphrase ‘Lucky Vicky’ without permission or collaboration.
Despite the controversy, Baskin-Robbins’ ‘Lucky Vicky Mochi’ remains exclusively available in physical stores, with sales scheduled to conclude once existing inventory is sold out.
