BLACKPINK’s Jennie Introduces ‘ODD ATELIER’ as Her Personal Label for Managing Solo Endeavors

Jennie from BLACKPINK has gone ahead and set up her very own label to handle all her personal activities.

On December 23, Jennie’s label went public, but no official announcement was made. 

On December 24, the Solo singer herself announced the launch of her personal label, ODD ATELIER, on her Instagram.

Jennie had an amazing year with lots of achievements. She expressed her gratitude for all the love she received and shared her excitement about starting her solo journey with her own company called OA. She also asked everyone to show love not only to her new company but also to BLACKPINK. 

ODD ATELIER is a label that was founded by Jennie herself in November 2023. It’s a space where she aims to create new things that catch people’s attention. The homepage of OA is getting a lot of attention because it features an introduction to the label, along with new photos of Jennie and a description of her as an artist. 

The members of BLACKPINK, including Jennie, recently signed an exclusive contract with YG Entertainment for their group activities. YG made an announcement saying that BLACKPINK intends to show their appreciation to fans worldwide with various activities that match their global status. 

This includes releasing a new album and organizing a grand world tour with YG’s full support.