On December 4, it was officially announced that Jisoo of BLACKPINK has become a brand ambassador for Dyson.
Fans are buzzing with anticipation over Jisoo’s exciting new brand deal. Last month, some eagle-eyed fans noticed that Dyson Korea has started following BLACKPINK’s Jisoo on Instagram. The Flower singer is the only artist followed by Dyson Korea, aside from the brand’s three global accounts.
Adding to the excitement, Dyson’s main account (Dysonhair), which boasts over 1 million followers, recently started following Jisoo after the launch of a new product engraved with her name.
After giving multiple hints of collaborations, the brand finally announced Jisoo as a brand ambassador.
In the official statement along with a photo and video, the brand stated “Introducing the new brand ambassador for Dyson, Jisoo.” In addition, the brand expressed excitement for the styles that Jisoo and Dyson will create together.