BLINKs and Rosé fans are in for a delightful surprise as they have just been provided with two updates about the K-pop star today.
On June 17, the 27-year-old idol was announced as the ambassador for PUMA, a renowned global sportswear brand.
Speculations about her becoming an ambassador for the brand have been growing ever since she was seen filming for PUMA. Additionally, she teased her collaboration with PUMA on Instagram and was spotted sporting sneakers from the brand.
Rosé is already serving as an ambassador for several high-end brands, including Tiffany & Co., RIMOWA, and YSL.
She is not just known for her influential presence in the world of K-pop but is also celebrated as a fashion trendsetter.
In collaboration with PUMA, he will contribute her unique perspective and voice to PUMA’s global campaign. She will promote their classic sneakers in a fresh light, aiming to introduce the brand’s heritage to a new audience as an ambassador for the campaign.
The On The Ground singer shared excitement about becoming an ambassador for the brand, “I’m really happy to join the PUMA family. I’m looking forward to many people joining me on my next journey with PUMA.”
Regarding her appointment as a PUMA ambassador, Puma Chief Product Officer Maria Valdes, “We are thrilled to begin this new journey with Rosé, who has had an incredible impact across music, fashion, and culture and is inspiring the world.”
She has joined the PUMA family as a sports-style ambassador, alongside big names like Rihanna, A$AP Rocky, Dua Lipa, and Skepta. She’s starting off by starring in the ‘Palermo’ campaign, rocking Puma’s classic low-top sneakers. As an ambassador, Rosé will be repping not just Palermo, but also other iconic franchises like Speedcat.
On the work front, she is in talks to join Teddy’s THE BLACK LABEL to manage solo activities.
