BTS Begins the Second Phase of ‘LOVE MYSELF’ Campaign, Supports UNICEF’s ‘On My Mind’ Initiative

Despite being on hiatus due to mandatory military service, BTS remains dedicated to promoting the mental well-being of kids and teens globally.

On April 22, The Korean UNICEF Committee announced that BTS’s ‘LOVE MYSELF’ campaign is backing UNICEF’s #OnMyMind initiative, focusing on the mental health of children and teenagers worldwide.

BTS and BIGHIT MUSIC have been backing UNICEF’s #ENDviolence campaign with ‘LOVE MYSELF’ since 2017. 

They will continue to support children globally in the second phase of the ‘LOVE MYSELF’ campaign following the renewed agreement with UNICEF in 2024. Additionally, they will be supporting UNICEF’s #OnMyMind initiative for youth mental health.

During the period from 2017 until now, the total funds contributed by BTS and BIGHIT MUSIC to #ENDviolence through the ‘LOVE MYSELF’ campaign. These donations include proceeds from merchandise and album sales with fans, totaling up to 8.9 billion won.

BTS’ ‘LOVE MYSELF’ is known for spreading hope and courage globally with its powerful message on self-love and ending violence. It is now anticipated to show warm care and support for the mental health of children and teenagers.