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Home TOP STORIES

ENHYPEN and Hearts2Hearts Named Cultural Ambassadors for Seoul

Hina Ejaz by Hina Ejaz
17 June 2025
in TOP STORIES
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ENHYPEN and Hearts2Hearts at Seoul City Hall for cultural Seoul ambassador appointment ceremony
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Seoul has enlisted two of K-pop’s rising stars, ENHYPEN and SM Entertainment’s Hearts2Hearts, as its newest honorary cultural ambassadors.

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On June 17, the Seoul Metropolitan Government appointed them ambassadors in a special nomination ceremony. ENHYPEN and Hearts2Hearts members, along with Seoul mayor Oh Se Hoon were in attendance at Seoul City Hall.

Besides them, actor Kim Suk Hoon, YouTube Park We, pianist Yekwon Sunwoo, actor Song Ji Eun, and broadcaster Uhm Ji Yoon were named public relations ambassadors.

K-pop boy band ENHYPEN will use their worldwide fame to get young fans excited about visiting Seoul. At the same time, the new girl group Hearts2Hearts will show everyone how stylish and fun Seoul can be through fashion and beauty projects.  

These music stars will team up with the city to create fun videos and events that make people want to visit. Whether it’s showing off Seoul’s amazing street art, tasty food, or trendy shopping spots, they will help the city look its best for visitors from around the world.  

During the appointment ceremony, leaders of both groups shared their thoughts on being appointed ambassadors for Seoul

Seoul is not only the capital of Korea but also the city where we all came together and chased our dreams, so it holds a really special place in our hearts. We’re truly honored to be chosen as ambassadors for the city we love so much. From Seoul’s stunning scenery to the warmth of its citizens, we will do our best to share everything we love about it with the world. We will work hard so that our bright energy can help make Seoul shine even more.

Jiwoo, leader of Hearts2Hearts

It is a great honor to be appointed as the ambassador for Seoul, the capital city of South Korea, and where we started our music. Every day life in Seoul is so diverse, from our performances and famous restaurants in the streets of Seoul, to our walks around ‘Hangang Park’, etc. That is why we will work hard to make Seoul known and loved all over the world, just like K-pop. Thank you.

Jungwon, leader of ENHYPEN

On the work front, ENHYPEN released their album “DESIRE : UNLEASH” on June 5, whereas Hearts2Hearts will release the digital single “STYLE” on June 18.

YouTube video

Tags: ENHYPENHearts2Hearts
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Hina Ejaz

Hina Ejaz

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