Go Yoon Jung Replaces Han Sohee as New Advertising Model for NongHyup Bank

Han Sohee, who found herself in a negative spotlight following her brief romantic involvement with actor Ryu Jun Yeol, failed to continue her advertising partnership in the financial sector.

On April 7, NongHyup (NH) Bank announced actress Go Yoon Jung as its new advertising model, replacing Han Sohee, who had been the model for the past three years. NongHyup Bank had been looking for a new face after Han Sohee’s contract expired recently.

NongHyup Bank is set to kick off a print ad campaign starring Go Yoon Jung as their model this week. Following this, ads will be rolled out gradually across platforms like TV, YouTube, and social media. 

Reports suggest that Go Yoon Jung was chosen by NongHyup Bank after an internal assessment. She is seen as a rising star in the advertising industry, known for her vibrant and refined image, making her the top choice as their model.

Previously Han Sohee’s contract with Lotte Chilsung’s beverage ended last month when her advertising contract expired. Lotte Chilsung Beverage chose not to extend her contract after it expired.

Interestingly, at a similar time, Han Sohee was making headlines for her relationship with Ryu Jun Yeol, which might have impacted her contract renewal decision.