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Home TOP STORIES

How BLACKPINK’s Jennie is Breaking Barriers for K-pop Artists

Shumaila Ejaz by Shumaila Ejaz
8 April 2025
in TOP STORIES
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Jennie during The Ruby Experience concert in LA
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Jennie’s way more than just an “It Girl.” She’s constantly pushing boundaries and breaking down walls, showing everyone that there’s so much more to her than just being cool.

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In the past year, fans and critics have witnessed a new Jennie, who is not afraid of bold choices, and experimenting with new styles. This change happened after she set up her own agency ODD ATELIER and parted ways with YG Entertainment. The purpose of establishing a new agency was to push boundaries and make decisions more freely.

The BLACKPINK’s vocalist released the studio album “Ruby” last month, inspired by Shakespeare’s “As You Like It”. Through her new music, Jennie is owning her own style and not letting anyone tell her what to do. She is confident, unapologetic, and independent, and has set her sights on dominating the music scene.

Since the “Ruby” era, the “Love Hangover” rapper has continually surprised fans with bolder choices. She is challenging the old rules and showing everyone that K-pop can be different. She is changing the game, pushing boundaries, and showing the world that there’s more to K-pop than just following the same old formula.

Jennie exceeded expectations with her mini concert series “The Ruby Experience”, which took place in LA, New York, Seoul, and Paris. She created a stir with her choice of outfits during the first show in LA on March 6-7. 

Jennie wore an outfit with a slit-shaped design that cut deep down to her abdomen, exposing her cleavage. The tight white bodysuit showcased her natural figure since she didn’t wear any pads. This outfit was part of her performance style which has been getting attention for its bold and revealing fashion choices. The performance was overseas, but her fashion has been sparking discussions in Korea.

Undeterred by criticism, Jennie has continued to wear the same outfits, and has expressed through her music that she is not bothered by negative feedback.

Jennie’s recent photoshoot for HOMME girls has been getting a lot of attention. She posed topless and in a see-through bodysuit, showing off a bold and daring side that’s different from her usual sweet and lovely image in Korea.

K-pop female idols are usually expected to have a cute and adorable image, but Jennie’s style is quite different from that. She has been showcasing a more bold and revealing side, which is not typically seen in the K-pop scene.

Jennie’s bold choices are paving the way for female artists to express themselves freely. By embracing her own unique style, she’s creating a space for others to do the same, and she will likely continue to push boundaries with her daring fashion and artistic decisions.

Meanwhile, Jennie will perform as a solo artist on 2025 Coachella’s second-biggest stage, Outdoor Theater, this week.

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Shumaila Ejaz

Shumaila Ejaz

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