Yujin has joined Kdrama heartthrob Ahn Hyo Seop as the new ambassador for Lacoste.
The IVE member has collaborated with several luxury brands such as Fendi, Mardi Mercredi, L’Occitane, and more. In 2023, she became an ambassador for the Italian luxury brand Fendi.
On April 8, the French luxury brand Lacoste announced IVE leader Yujin as the brand ambassador.
For those unversed, Lacoste is a French luxury fashion brand founded in 1933 by the tennis player René Lacoste and André Gillier. The brand is best known for its iconic polo shirts with a crocodile logo, as well as its high-end clothing, footwear, fragrances, and accessories for men and women.
A spokesperson from the brand shared, “We have chosen An Yujin as the official brand ambassador for Korea.”
They added, “An Yujin’s individuality and presence in the K-pop market harmonize with Lacoste’s sophisticated yet casual contemporary style. An Yujin is the ideal person to represent the brand’s core values in the Korean market.”
The 21-year-old K-pop star shared her excitement, saying, “As a K-pop artist, I think my constant pursuit of new styles and challenges on stage resembles the Lacoste spirit. I am excited to share Lacoste’s classic elegance with the world, not just Korea.”
Lacoste announced that she will continue to represent the brand as an ambassador, participating in various domestic and international campaigns and activities. With An Yu-jin on board, the brand is looking to further solidify its identity in the Korean and global markets.
In related news, IVE released their 3rd mini-album “IVE EMPATHY” with two title tracks (“REBEL HEART” and “ATTITUDE” on February 3. The EP sold 619,103 copies on the first day of release. They recently held their 3rd fan-con “IVE SCOUT” on April 5 and 6 at KSPO Dome in Seoul.
