Kim Soo Hyun Appointed APAC Ambassador for Jo Malone London

Kim Soo Hyun has been appointed as the Asia-Pacific (APAC) Ambassador for Jo Malone London, the renowned British luxury fragrance brand.

After the success of “Queen of Tears,” the 36-year-old actor has landed many lucrative endorsement deals. So far, he has partnered with Mido Watch, Bench, Eider, Homeplus, Dinto Cosmetics, and more.

On November 14, Senior VP, Joe Dency of Jo Malone, welcomed him, stating, “We are thrilled to partner with Kim Soo Hyun. He is an incredible talent whose dedication resonates deeply with the ideals of our brand. His influence on people around the world both on-screen and in real life makes him the ideal partner for us.”

His passion for acting and dedication to his craft aligns with Jo Malone London’s commitment to storytelling and excellence.

Kim Soo Hyun also shared his thoughts on his appointment as an APAC ambassador, saying, “I have been a fan of their fragrances for a long time, and I especially love the Cypress & Cedarwood and Wood Sage & Sea Salt scents. I am thrilled to be part of the Jo Malone London family.”

As the APAC Ambassador, he will feature in various campaigns. The first project, a holiday season gift story, is slated for release shortly.

Jo Malone London was founded in 1994 and acquired by Estée Lauder Companies in 1999. The brand is recognized globally for its fragrances and British aesthetic.

On the work front, Kim Soo Hyun begins filming his Disney+ drama “Knock Off” with Jo Bo Ah, Woo Do Hwan, and more in August.