A few days before his military enlistment, NCT’s Taeyong pleasantly surprised fans with a special campaign.
On April 8, LOEWE Paula’s Ibiza 2024 campaign was released featuring the K-pop artist and global ambassador of the brand, Taeyong as well as 070 Shake, Kevin Abstract, Young Miko, and Yebba.
The Spanish luxury brand launched the colorful Paula’s Ibiza collection, emphasizing LOEWE’s distinctive laid-back style and craftsmanship.
Starring Taeyong, the campaign is getting an overwhelmingly positive response from the fans. It is worth noting here that this is not the first time the TAP rapper has starred in a campaign for LOEWE. He has featured in multiple campaigns since he was appointed a brand ambassador.
This new collection offers a bright and happy style perfect for summer in the city or on vacation, music festivals, and leisurely summer strolls, all while embracing the brand’s distinct laid-back vibe.
Moreover, the brand will make a donation to the local community, for each purchase, where the bag was handwoven. The contributions will go towards a university scholarship program in Colombia, the establishment of a crafts training school in Madagascar, and aiding in humanitarian relief efforts after the 2023 Morocco earthquake.
The Paula Ibiza collection will be available for purchase at all LOEWE stores nationwide starting on April 18. Additionally, from April 18 to 28, there will be a pop-up store at Shinsegae Department Store Gangnam Branch where visitors can explore women’s and men’s ready-to-wear, handbags, and accessories.
