NewJeans’ ETA music video snagged a bronze medal at Spikes Asia, the esteemed advertising festival in the Asia-Pacific region.
As per the ADOR agency on March 18, NewJeans’ ETA music video clinched a bronze medal in the music category at Spikes Asia 2024. Moreover, their collaboration campaign with Coca-Cola in the same category made it to the finals, highlighting New Jeans’ worldwide impact.
This year, out of the many submissions spanning 25 categories, exceptional creative pieces were chosen as winners.
The ETA music video, one of the triple title tracks from NewJeans’ second EP Get Up dropped in July last year, was shot using an iPhone by director Shin Woo-seok from the film and advertising studio Dolphin Kidnapper for the renowned brand Apple. The video was crafted as part of the campaign.
NewJeans’ music videos and collaborative projects, known for their inventive approaches and strategic prowess, continue to captivate audiences at top-tier international advertising festivals.
