On March 13, UGG revealed that they picked Hanni from NewJeans as their global ambassador.
UGG, the American lifestyle brand, named NewJeans’ Hanni as its fresh global ambassador. It marks the debut of a K-pop idol as UGG’s exclusive global ambassador.
Regarding her appointment as a brand ambassador, Hanni shared, “UGG is a brand that I’ve been with since childhood and I personally have a lot of memories,” and added, “It’s like a dream to become a global ambassador for UGG.”
From this month onwards, UGG will kick off an ad campaign with Hanni as the face and dive into spring and summer marketing activities following last year. Her widespread popularity is anticipated to resonate with the brand’s primary customer base, the 1020 generation.
In this To-Play list campaign, Hanni’s adventure in discovering quirky yet beloved things over traditional ‘To-Do list’ tasks is showcased. The vibrant campaign, influenced by her lively and playful character, perfectly complements UGG’s latest spring and summer line, the ‘Venture Daze’ collection.
Moreover, a representative from UGG shared, “The trendy design products newly introduced by UGG have doubled their appeal by meeting Hanni this season.”
