Sole Mates Alert!
RIIZE is kicking off a fresh new partnership as the latest ambassador for Crocs Japan.
This K-pop boy band was announced as Crocs Japan brand ambassador on the brand’s official social media channels on March 5.
Along with the announcement, their campaign pictorial and promotional video were also released. To celebrate this new partnership, a dedicated campaign page launches today, featuring campaign films and interview videos starring RIIZE. Fans can watch the latest content on Crocs’ official online store, social media, and YouTube channel.
RIIZE was chosen as Crocs’ ambassador in Japan due to their genuine fondness for the brand and its style. As part of this collaboration, they will star in a new campaign that highlights their unique fashion style and individuality.
The campaign video was shot in two different versions, featuring the “CROCS Classic Baya Clog” and “CROCS Classic Clog.” In the video, RIIZE members are seen dancing and having fun while wearing the iconic clogs. The video highlights the comfort and versatility of Crocs shoes.
Furthermore, a special pop-up event will be held at six ABC-MART stores in Japan from March 13. During the event, fans will have the opportunity to purchase the same Crocs products worn by RIIZE members. Exclusive Jibbitz shoe charms that match the members’ styles will also be available at ABC-MART Grand Stage Shibuya109.
The campaign special page will feature the lineup of products worn by RIIZE members, which will be released periodically. Additionally, a full-length video featuring the group will be released on March 19.
RIIZE members wore chic outfits and customized “CROCS Classic Baya Clog” with Jibbitz shoe charms. In contrast, the “CROCS Classic Clog” campaign video had a cute and pop aesthetic, with the members wearing casual outfits and colorful clogs that matched their socks.
On the work front, RIIZE underwent a major lineup change after Seughan’s departure. This led to boycotts from fans and protests, and their social media following also declined significantly. Fans also urged brands to stop collaborating with them in an effort for Seunghan’s reinstatement. RIIZE will continue as six, meanwhile, Seunghan will make a solo debut in the second half of 2025.
