Rosé Shines Bright in the Tiffany & Co Lock Collection

Tiffany & Co. launched an expanded Tiffany Lock Collection, featuring a global campaign with Rosé of BLACKPINK, Jimin of BTS, singer Nancy Ajram, and actress Florence Pugh. The campaign highlights the collection’s new designs, including pendants, rings, earrings, and bracelets in various colorways. This new collection symbolizes unbreakable bonds and love.

Rosé, who became a Tiffany & Co. ambassador in April 2021, has been a prominent figure in the brand’s campaigns. She previously starred in the 2021 Tiffany HardWear campaign and is now in the Tiffany Lock campaign.

At the time, she expressed her excitement about joining the jewelry house, saying, “To be part of an iconic brand that has been part of my life for a long while makes it that even more special to me.”

Earlier this year, Jimin was named a global ambassador for Tiffany & Co. His involvement in the Tiffany Lock campaign further solidifies his partnership with the brand.  

Alexandre Arnault, Executive Vice President of Product and Communication at Tiffany & Co., expressed his enthusiasm for the campaign. He highlighted that the campaign is “anchored in the idea of love,” a core value of the brand since its launch in 1837.

The Tiffany Lock Collection and its worldwide campaign officially launched on August 1 and are now available in stores and on the official website.

The Tiffany Lock Collection, inspired by an archival padlock from 1883, has been reimagined to include modern designs suitable for all genders.  The expanded collection features a variety of pendants, rings, earrings, and bangles in different colors, all celebrating the brand’s symbol of love.

Through this campaign, the jewelry brand continues to honor the concept of love, which has been central to the company since 1837.

On the work front, Rosé made her solo debut with the single album, -R-, in March 2021 with the lead single, On The Ground. The title track became the highest-charting K-pop female artist song on the HOT 100, settling at No. 70.

BLACKPINK is having a remarkable year so far, with performances at Coachella and many stadium-level arenas as part of their world tour, BORN PINK. Meanwhile, they also gear up to launch their game BLACKPINK THE GIRL, along with the song, The Girls, on August 23.

Meanwhile, BLACKPINK will take the stage in San Francisco on August 22, followed by a show in LA’s Dodger Stadium on August 26.