Song Hye Kyo Named First Asian Ambassador for British Footwear Brand FitFlop

Kdrama star Song Hye Kyo takes on a new role as the first Asian ambassador for FitFlop.

On August 22, the British footwear brand made the exciting announcement by releasing the 2024 F/W campaign photo.

It is the first time the brand has tapped an ambassador from Asia.

Song Hye Kyo’s style is simply flawless in the new campaign image, where she pairs a chic dress and jacket with must-haves from the FITFLOP X SHK collection. The collection is launching across Asia, bringing together FitFlop’s legendary comfort and functionality with a sleek, minimalist vibe.

In the newly released image, Song Hye Kyo is seen sporting the F-Luma Loafer leather loafer with a slightly square toe. These shoes are designed to not only provide comfort but a little extra height as well.

 FitFlop’s footwear features ‘Microwobbleboard’ technology, which distributes pressure across the feet using a triple-density outsole.

Song Hye Kyo is a perfect fit for the brand, and she is already a brand ambassador for luxury brands like Chaumet and Fendi.

On the work front, Song Hye Kyo has been cast in the upcoming series Dark Nuns, a spin-off of The Priests, alongside co-star Jeon Yeo Been.