Stray Kids is spreading their fashion and beauty fever everywhere they go!
The 8-member K-pop group is not only making a splash on the fashion scene but in the realm of luxury fashion. Stray Kids will celebrate their 7th debut anniversary this March, and their journey so far is nothing short of awe-inspiring.
Due to their growing popularity in North America and Europe, they have secured multiple group and individual brand deals. Stray Kids represents multiple brands like Tommy Hilfiger, Versace, Fendi, Louis Vuitton, and more.
Stray Kids Ambassador List
Stray Kids has become a household name in the fashion world. The K-pop group and individual members serve as ambassadors with top fashion brands.
Tommy Hilfiger
Since August 2023, Stray Kids has been serving as global ambassadors for the iconic fashion brand Tommy Hilfiger. They made headlines in May last year as the first K-pop group to attend the 2024 Met Gala courtesy of Tommy Hilfiger. The group stunned on the red carpet, dressed in outfits that perfectly captured the ‘Garden of Time’ theme.
They starred in Tommy Hilfiger’s 24FW campaign, set against the brand’s style against the New York City skyline. The group continues to represent the brand during fashion weeks and other events. Stray Kids recently starred in the Spring/Summer 2025 campaign for the American clothing brand.
Stray Kids Members’ Individual Brand Deals
Besides representing luxury brands as a group, Stray Kids members (Bang Chan, Lee Know, Hyunjin, Felix, Changbin, Han, and I.N) have also partnered with many brands.
Bang Chan
After multiple collaborations with the brand, Bang Chan was officially appointed brand ambassador for Fendi in January. The Stray Kids leader made a stylish debut at Milan Fashion Week as a newly appointed Fendi ambassador at the brand’s Fall-Winter 2025 coed show.
To celebrate Fendi’s 100th anniversary, Bang Chan turned heads on February 26, arriving at the iconic Fendi HQ in a head-to-toe cream ensemble.
The 27-year-old K-pop star has been spotted wearing Fendi on several high-profile occasions, including Stray Kids’ massive “5-Star Dome Tour: DominATE” and music festivals like I-Days Milan 2024 and BST Hyde Park 2024.
Hyunjin
Hyunjin has secured the most number of lucrative brand deals among Stray Kids members. He serves as a brand ambassador for various luxury brands, spanning across fashion, fine jewelry, and beauty.
Hyunjin has been making waves as the global ambassador for Versace since July 2023. Since then, he has been featured in stunning pictorials for top fashion magazines like Rolling Stone, Harper’s Bazaar, and Super Elle.
In February 2024, the 24-year-old K-pop star made a stylish appearance at the Versace 2024 Fall/Winter Collection show in Milan, turning heads with his chic all-black ensemble.
More recently, he was spotted wearing an outfit from the brand’s latest Fall/Winter 2025-26 collection at their MFW show on February 28, even before it hit the runway.
Furthermore, in September 2024, Hyunjin was appointed as an ambassador for the prestigious jewelry brand Cartier. He joined BTS V and BLACKPINK’s Jisoo as the brand ambassador.
Last month, he was appointed ambassador of Givenchy Beauty and featured in a pictorial of Marie Claire Korea.
Felix
Felix has been a prominent ambassador for Louis Vuitton since August 2023. He attended several high-profile events, including the Louis Vuitton 2023 Pre-Fall Women’s Fashion Show in Seoul and the 2024 Cruise Fashion Show in Italy. In March 2024, he made a notable appearance as a runway model at the Louis Vuitton 2024 Fall-Winter Women’s Fashion Show in Paris.
He was personally invited by creative director Nicolas Ghesquière to walk in his 10th-anniversary show. Felix alongside top model Jung Ho Yeon in the finale.
Besides that, the 24-year-old K-pop star actively participates in philanthropic activities. After multiple donations for underprivileged children and collaborations with UNICEF, he became an ambassador for UNICEF Korea in September 2024.
I.N
I.N was predicted to become an Alexander McQueen ambassador after attending the brand’s PFW shows multiple times. While the deal with the Italian luxury brand fell through, the Stray Kids maknae I.N aka Jeongin was appointed ambassador for Bottega Veneta in January.
He is a great match for the brand, sharing its values of excellence and creativity. I.N walked the red carpet with A$AP Rocky and Kendall Jenner at Bottega Veneta’s 2025 Summer Collection Fashion Show in Milan. He also appeared on the cover of Marie Claire Korea’s February issue.
Lee Know
Lee Know has shot campaigns for ETRO and Gucci, although he has not officially become an ambassador for either brand. He sparked collaboration rumors with Gucci after attending the brand’s 2025 Cruise fashion show in London last year.
Changbin
Changbin has not landed any luxury deals yet, but he is making progress. In 2023, he partnered with Samsung Korea and released a self-composed song “Fly High” for their Galaxy Flip series. He also appeared in a Samsung ad, which was well-received by fans.
Seungmin
Like Changbin and Lee Know, Seungmin has yet to be announced as an ambassador for a luxury brand. However, he has already made his Paris Fashion Week for Loewe last year. Seungmin attended the Loewe fall-winter 2024 show at Paris Fashion Week, wearing a bold outfit. He has also collaborated with Coach Japan, starring in their 2023 holiday campaign. He is recently collaborating with Chanel, a French luxury brand.
Han
Last but not least, Han has not had any solo brand deals or ambassadorships yet. However, as part of Stray Kids, he has worked with several brands, including Tommy Hilfiger, Samsung, Clio Cosmetics, and Lotte Duty Free. Fans are eagerly waiting for Han’s first solo luxury brand collaboration.
Meanwhile, the future looks promising and brighter for Stray Kids as they embark on the Latin American leg of their world tour “dominATE” this March. They will launch a massive 20-date stadium tour across Latin America, North America, and Europe. As per reports, their world tour, which began last year, is expected to draw 2.2 million fans. Besides all, Stray Kids will make double comebacks this year and meet fans through various activities.
