Not long ago, I.N was named global brand ambassador for luxury brand Bottega Veneta. Just months after the exciting announcement, the Stray Kids maknae has scored another lucrative endorsement with Italian jeweler Damiani.
On May 8, Damiani shared two campaign images of I.N with the announcement of his new role as an ambassador. He will front the summer campaign for the brand, set to be released in the coming months. They welcome him, saying, “We are proud to announce I.N from the K-pop band Stray Kids as our new Global Brand Ambassador! We’re thrilled to embark on this journey together with him,” and added, “We love his distinctive style and captivating aura.”
Yang Jeong In (real name) is the youngest member of the chart-topping K-pop boy group Stray Kids. After training under JYP Entertainment, he made his official debut in 2018 as one of the group’s main vocalists with their first EP, “I Am Not.”
Yang has collaborated with several luxury brands, including Alexander McQueen, Bottega Veneta, and most recently, Damiani. He has joined the Damiani brand ambassadors Jessica Chastain, Son Suk Ku, Lee Sung Kyung, and more.
I.N is equally excited about his new role, “I’m really excited to embark on this new adventure with Damiani, a brand synonymous with creativity and passion, values with which I identify, as an artist and as a person.”
The Damiani Group owns luxury brands including Salvini jewelry, Venini glassware, and its flagship Damiani label.
Stray Kids members are associated with multiple luxury brands such as Tommy Hilfiger, Versace, Louis Vuitton, Cartier, Fendi, and more.
Meanwhile, Stray Kids is currently holding concerts overseas as part of their world tour “dominATE”. After making a stop in Shizuoka on May 9-10 and 17-18, they will kick off the North American leg of the world tour later this month with a show in Seattle. Stray Kids will hold shows in major US cities including LA, Chicago, New York, Washington, Atlanta, Orlando, and more.
