Fendi has tapped TWICE and MISAMO’s Mina as its newest Japan brand ambassador.
On January 8, the Italian luxury fashion house made the exciting announcement, which ONCE (TWICE fans) had been waiting for a long time.
Her connection with Fendi began when she attended the brand’s 2024 Spring/Summer Couture Collection in Paris. The Japanese K-pop star has since become a familiar face in Fendi, often wearing their pieces in her daily life.
Mina shared her feelings about becoming a Japan brand ambassador, saying, “I am very happy to have been appointed as the Japan Brand Ambassador for Fendi, a brand that I love and have been using regularly. This year marks the 100th anniversary of Fendi, which is a significant moment for the brand, and I feel a great sense of responsibility in this connection. I will strive to convey the charm, tradition, and values of ‘Fendi’ effectively.”
In the official campaign images, Mina sported Fendi’s newest “Peekaboo Soft Small” bag and paired it with a chic outfit from the 2025 SS Women’s Collection. The look features a pink bouquet embroidery and a jacquard knit ensemble. The outfit was complemented by Fendi Filo drop earrings, and styled with both shoulder and cross-body straps.
Mina debuted as a member of TWICE in 2015 and its Japanese trio unit MISAMO in 2023. Since her debut, she has been engaged in several group, unit, and solo activities in Korea and Japan.
On another note, TWICE made their comeback with EP “STRATEGY” in December 2024 and now gearing up for an exciting year.
