TOMORROW X TOGETHER (TXT) were officially named brand ambassadors for Dior in August 2023, following their high-profile appearance at Lollapalooza in Chicago. The group made history as the first Korean act to headline the festival, and they did so while wearing custom-designed Dior stage outfits. In addition, it is the first time the house has appointed an entire K‑pop group for the role.
Each member wore looks from Dior’s Pre-Fall 2023 collection, personally styled by Kim Jones, Dior Men’s Artistic Director. The designs incorporated a sci-fi-inspired, utilitarian aesthetic. Soobin appeared in a grey polka-dot silk gilet layered over grey chino pants and a short pleated kilt, paired with Dior Oblique sneakers.
Yeonjun wore a beige wool tweed sleeveless gilet with matching chinos and a long beige kilt. Beomgyu was styled in a brown cropped zip jacket over a silk gilet with brown shorts, a short brown kilt, and black boots.
Taehyun donned a beige gilet and chinos with a long kilt, while Hueningkai completed the lineup in a grey zip jacket, silk vest, pleated shorts, and tall black boots.
Kim Jones described TXT as “the perfect ambassadors for Dior,” adding that “they have a great attitude and style” and looked striking in their custom stage outfits.
The members also shared their excitement about the partnership. “Collaborating with a major fashion house like Dior for a music festival as big as Lollapalooza was truly amazing,” said Taehyun. Hueningkai added that “Lollapalooza marked the beginning of our journey as Dior ambassadors,” and that wearing Dior outfits, “specially designed by Kim Jones that suited us perfectly added to the indescribable joy we felt.”
More recently, TXT boys partnered with Jonas Brothers for the song, Do It Like That, which was released in early July. They will conclude the Asian leg of their world tour, Act: Sweet Mirage, on August 13 with a show in Bulacan, Philippines.
Meanwhile, TXT joins notable K-pop stars who represent Dior, including BTS’s Jimin, BLACKPINK’s Jisoo, and ASTRO’s Cha Eunwoo.
