Dior just annouced TXT (Tomorrow x Together) as the brand ambassador for Dior. It is like a dream come true for the brand as they got their first major ambassadorship. Being chosen by such a prestigious brand like Dior is a major achievement. It’s a testament to their incredible talent, hard work, and unique sense of style. As ambassadors, they will have the opportunity to showcase Dior’s latest collections, attend high-profile events, and collaborate on exciting projects.
This partnership will not only elevate their status in the fashion world but also inspire their fans to embrace their own individuality and express themselves through fashion. We can already imagine them rocking those iconic Dior outfits and setting new trends. TXT’s journey to becoming Dior ambassadors is a true testament to their rising global influence and the impact they have made in the music and fashion industry.
Recently, The group made history as the first Korean group to headline the music festival Lollapalooza, and did so while wearing custom Kim Jones-designed stage outfits. The looks at the concert recalled the sci-fi-inspired, slightly utilitarian feel of Jones’ pre-fall 2023 collection staged last December in Egypt. Dior’s Artistic Director Kim Jones had a clear vision for the group’s appearance, and was thrilled to have them as ambassadors for the brand. “Tomorrow X Together are the perfect ambassadors for Dior. They have a great attitude and style and they look great in their custom stage outfits,” said Jones.
The members of TXT, Soobin, Yeonjun, Beomgyu, Taehyun and Hueningkai, were equally thrilled to become ambassadors for the brand and were honored to have been able to share the stage with Dior. “Collaborating with a major fashion house like Dior for a music festival as big as Lollapalooza was truly amazing. I also look forward to our journey ahead with Dior,” said Taehyun.
The group’s youngest member, Hueningkai, added that the concert marked the first step for the ambassadorship. “Lollapalooza marked the beginning of our journey as Dior ambassadors. Dressing in Dior stage outfits specially designed by Kim Jones that suited us perfectly added to the indescribable joy we felt on that big stage,” he said.
Dior has a long history of partnering with K-pop stars. Jones designed custom looks for K-pop supergroup — and TXT’s senior label mates — BTS’ “Love Yourself: Speak Yourself” tour in 2019. BTS’ Jimin joined Dior as global ambassador last year. Astro’s Cha Eun-woo and Exo’s Sehun are also ambassadors for Dior Men’s, while Blackpink’s Jisoo has been an ambassador on the womenswear side since 2019.
TXT’s “Sugar Rush Ride” is nominated in the Best K-pop category at the MTV Video Music Awards set to take place on Sept. 12. The members of TXT and Kim Jones have created a powerful and unique collaboration with Dior that will continue to grow in the coming months. With their unique styles and stage presence, TXT is sure to make an impact as Dior ambassadors.