Jisoo is the face of Alo’s Spring 2024 collection and will be collaborating with the brand all year long. With Jisoo’s seal of approval, fans are going to be absolutely obsessed with the brand’s latest releases.
Jisoo expressed that partnering with Alo felt like a perfect match because her health and wellness have always been a top priority. In a statement, she mentioned her love for movement, particularly yoga and Pilates.
Her first campaign showcases her wearing a trendy white puffer coat, a stylish pink and black, matching set, and a chunky sneaker.
Regarding this partnership, the EVP of marketing and creative, Nacewicz said Jisoo actually discovered Alo on her own. When she was in Los Angeles for the last U.S. stop of BLACKPINK’s “BORN PINK” tour in August 2023, the brand invited her to their headquarters and gave her some of their products as a gift.
Nacewicz mentioned that they never rush into partnerships without making sure it’s a good fit and not just a transaction. They want people who are genuinely excited about the brand and want to be a part of it.
Even though Alo Yoga started in Los Angeles, it has now grown to have 81 locations worldwide. With the collaboration with Jisoo, the brand aims to share its message of “style, wellness, and mindful movement” with fans all over the globe.