Compose Coffee, one of the largest coffee franchises in Korea, appointed BTS’ V as a new model.
The coffee franchise signed a modeling contract with the BTS vocalist. V’s posters are set to be showcased at Compose Coffee stores nationwide starting this month. Starting next January, fans will get to see commercials featuring V airing on TV.
Compose Coffee is already a world-famous franchise, and with BTS’ V as its new model, their overseas expansion is expected to speed up. This collaboration will definitely increase brand awareness and help them grow even more.
It’s been reported that V finished filming a Compose Coffee advertisement video before enlisting for active duty on December 11.
Before signing the contract, Compose Coffee made sure to get the consent of the franchise owners. The majority of them responded positively to V being chosen as the model.
Compose Coffee is all set to expand its overseas business with a new model. They started their overseas expansion by opening their first store in Singapore last September. It’s their first venture outside their home market, so they’re going to keep an eye on how well it does before deciding on further expansion.
Collaboration with BTS’ V is surely going to take Compose Coffee to new heights.