When two powerhouses in the fashion and music industry come together, magic happens. Such was the case when Calvin Klein joined forces with Jennie, the talented member of the sensational K-pop group BLACKPINK. Their collaboration not only captivated fans but also proved to be a massive success for both parties involved.
The Calvin Klein x Jennie collaboration proved to be a game-changer for the brand. With Jennie’s immense popularity and influence, the campaign generated a buzz that translated into increased sales and brand recognition.
As per The Korea JoongAng Daily, the popular fashion house earned $68 million through its collaboration campaign with Jennie. The Solo singer is no stranger to working with high-end fashion brands and scoring lucrative endorsement deals.
Due to her rising popularity, more and more fashion houses want to collaborate with her to promote their brand and upcoming collections. Jennie’s collaboration with Calvin Klein caused quite a stir as she effortlessly pulled off daring looks.
It is no surprise that the collaboration with Calvin Klein was a hit and the brand made huge profits. From billboards to social media, the world couldn’t escape the allure of Jennie in Calvin Klein. Fans rushed to get their hands on the Calvin Klein pieces that JENNIE effortlessly pulled off.