IVE’s Wonyoung has been appointed as the newest ambassador for Dyson Korea, representing the brand’s hair devices in the country.
It is an exciting day for DIVEs (IVE fandom) as member Yujin was appointed ambassador for French brand Lacoste.
On April 8, Dyson Korea appointed IVE’s Jang Wonyoung as their official ambassador for hair devices in the country. The brand was drawn to her passion for healthy hair and her own healthy locks, making her a perfect fit for the role. As Dyson’s ambassador, the 20-year-old K-pop idol will be actively promoting their hair devices in various ways.
She shared her thoughts, saying, “I think that the secret to perfectly pulling off various concepts as an idol is having healthy hair. I will make an effort to showcase different looks with Dyson’s innovative technology.”
Last year, BLACKPINK member Jisoo was appointed Dyson ambassador and featured in many of the brand’s campaigns.
Wonyoung is called “Korea’s next It Girl” as she often collaborated with renowned brands including MiuMiu, Kérastase, Eider, Woori Bank, Tommy Hilfiger, Amuse, Innisfree, and more.
Fans have reacted to her appointment as a Dyson ambassador with comments like
“Congratulations to her”
“Wonyoung and Dyson? That’s elegance meeting innovation”
“Of course Dyson chose her, her hair is literally what their tech was made for”
“I’m gonna buy Dyson now”
“Beautiful woman with lustrous hair. Apt for Dyson.”
“Oh they know who the princess of K-pop is”
“She’s everywhere in Korea”
“Brand after brand after brand, the impact of Jang Wonyoung”
In related news, IVE released their comeback album “IVE EMPATHY” in February and their new songs are still charting on domestic music platforms. This year, they will perform at Lollapalooza Paris, happening on July 18, 19, and 20.
