Jennie of BLACKPINK personally introduced her recently founded one-person agency called ODD ATELIER (OA).
On January 16, Jennie dropped a vlog on her YouTube channel to celebrate her birthday.
In her latest vlog, The Solo singer gave us a sneak peek into the office of her one-person agency.
The BLACKPINK member shared, saying “By the time this video is released, it will have been revealed to the world.”
Jennie shared the mission of her agency, expressing that she believes it will be a hub for creating exciting content and experiencing many enjoyable moments.
Jennie proudly revealed the company’s logo and playfully mentioned, “Actually, it’s a bungeoppang company. The logo resembles a bungeoppang!”
Last year, when the exclusive contracts with YG Entertainment expired, the BLACKPINK members decided to renew their contracts only for group activities. However, they each pursued different paths for individual management. Jennie took the exciting step of establishing her own company.
Regarding this, Jennie made an appearance on KBS2’s The Seasons – Lee Hyo-ri’s Red Carpet and shared, “I plan to continue participating in group activities with the company I’ve been with for 7 years. However, I established my own company with care because I wanted the freedom and comfort to pursue individual activities.”