SEVENTEEN’s Mingyu is turning up the heat as the face of Calvin Klein’s 2025 Spring Campaign. The K-pop idol’s chiseled physique is on full display in the new campaign images and videos by the global fashion brand.
On February 26, Calvin Klein unveiled their Spring 2025 campaign with Mingyu on their social media channels.
Photographed by Leslie Zhang, the campaign captures the K-pop star’s effortless charm in Calvin Klein’s signature denim looks, blending classic and bold transformations.
The collection features iconic ’90s straight-fit jeans, paired with logo tees and denim jackets, delivering a timeless yet fresh aesthetic.
Notably, this is not his first collaboration with the brand after being announced as brand ambassador last year. Last August, he fronted the denim-filled fall 2024 campaign, directed by AJ Daun and photographed by Park Jong Ha.
In his last campaign, Mingyu styled in classic logo tees paired with bold jeans, layered denim looks, and sleek outerwear.
Mingyu is now part of Calvin Klein’s impressive lineup of K-pop ambassadors. He joins a list of big names like BTS’ Jungkook, BLACKPINK’s Jennie, and more. Since last year, Calvin Klein has also been collaborating with NewJeans, now rebranded as NJZ. In addition, Rowoon, Mingi from ATEEZ, and Nana have also partnered with the brand.
They have successfully collaborated with many international stars such as Kendall Jenner, Disha Patani, FKA Twigs, and more.
K-pop idols are now a go-to choice for luxury fashion brands looking for ambassadors. It’s no surprise, given K-pop’s massive global following. Brands like Chanel, Dior, Louis Vuitton, and Gucci have all partnered with K-pop stars to represent their labels.
Mingyu, as a Dior ambassador, is set to attend the Paris Fashion Week next month.
Moreover, he will continue SEVENTEEN activities with the fanmeeting “SEVENTEEN in Carat Land” scheduled for March 20-21.
Meanwhile, the Spring 2025 collection is available for purchase on Calvin Klein’s official website.
