Ever since starting her own agency, BLISSOO, BLACKPINK’s Jisoo has been on a roll!
She’s been working on exciting acting projects and representing prestigious brands like Dior, Cartier, Dyson, and Alo.
Just recently, she fronted the campaign for self-portrait, this marks her first fashion campaign after setting up her personal label.
She’s the first musician to star in a campaign for self-portrait, following in the footsteps of iconic models like Naomi Campbell and Kate Moss.
The London fashion house introduced their new muse, Jisoo, as “The award-winning musician celebrates the strength, effortlessness, and sensitivity of the self-portrait women through a series of portraits.”
Moreover, Han Chong, the founder and creative director of Self-portrait shared, “ We first started working with Jisoo many years ago, dressing her both on and off the stage, so having her front our campaign was a natural next step.”
Further, he reflected on the Flower singer’s journey to becoming a global icon by saying, “Watching her journey to becoming a global icon has been so inspiring, not only to me, but to a legion of fans,” and added, “she is a role model to so many – kind, inspiring, sensitive, and a pillar of strength.”
Lastly, it was also revealed that she is currently working on new music. She last released her solo debut album, ME, in March.